I have no trouble understanding why this has to be this way.
Twice a year our facility has a staff day where we get hit up by aflac and find out how we are doing as a organization. We have huge placards we place in the walkways leading up to the doors. Our meeting room is right by those doors and inevitably we will have people who ignore all the signs saying closed walk to the doors and pull them several times before finally reading the sign that we also put on the door.
And sometimes you get so used to there being brightly colored ads,
corporate propagandamotivational messages and various warning signs everywhere, that you develop a blindness for everything too flashy and ignore it until you encounter a roadblock that doesn’t yield.You don’t normally have to step around a billboard.
Good thing they weren’t specifically talking about billboards and instead were speaking to the much broader spectrum of advertising strategies.
Good thing you aren’t them so its not up to you to say what they were talking about.
They’d have much more success if they wrote “DO NOT PUSH THIS BUTTON” on the actual button.
Had one of those electric bug zappers on the wall at work what was hooked to a wall switch. I taped it in ON position with a note ‘keep on’ and every once in a while some eager closer picked off the tape to switch it off along with the other ones in the row.