Musk is an idiot of course, but he does (presumably) have the money to set this up, and parties can be taken over, can they not . . . ? ☭😉
Seriously tho, I think the Coke and Pepsi parties have a lock on the system, so I’m not sure any amount of $$ could break through it, but we can dream, can’t we?
My first thought is that this may be for 1) political leverage and 2) propaganda. Leverage as a spoiler, to pressure/influence the other two parties in the election cycle. Propaganda is pretty self-explanatory, I think: getting into the news & podcaster cycles, throwing events, sending out mailers/flyers etc.
Some people (rich & poor) and interest groups/super PACs may fund it, so it won’t even have to be all his own money.